Axe White Label Collective: Mentorship Program

Summary: Integrated marketing program for Esquire. Axe White Label Collective partnered with Esquire to create a custom marketing program. This included a custom shot 9-page in-book section, a custom video series hosted on Esquire.com. This program cullminated in a exclusive event showcasing the designers during NYFW which was hosted by Nick Sullivan, Billy Reid and John Legend. 

Role: Art direction for custom content, video and digital flat. Design and art direction for video, pre/production/post - production management of shoot. Design and layout for both print and digital flat assets, event collateral. 

Shot by: Hearst Content Studio