Cartier: Cartier Social Lab 

Summary:  Custom branded content program for Cartier on Esquire.com We were tasked with highlighting the launch of the Santos watch by finding alignments with icons that Esquire finds interesting and culturally relavent to it's readers such as the actor Liev Schreiber and the rapper NAS. We sought to find anecdotes and original motives behind their art and ethos for the work they continue to create.

Role: Story concepting and producing, storyboarding and pre-production for on-set styling and art direction.  On-set production, direction and design for onscreen gfx. 

Shot by: U+A, Julian Ungano and Tommy Agriodimas, directors